Service
New lead comes in. They get a response in under five minutes. Then a follow-up sequence keeps you top of mind until they book or say no.
Lead comes in from your website, Google Ads, Facebook, wherever. They get a personalized response in under five minutes. The system qualifies them by job type and urgency, routes the hot ones for immediate callback, and runs a follow-up sequence over the next 7 to 14 days for everyone else. No leads fall through the cracks.
$2,000 – $4,500 one-time build
Includes workflow audit, build, testing, and 30-day support.
An MIT study on service business leads found that responding within 5 minutes makes you 21 times more likely to qualify the lead than waiting 30 minutes. Twenty-one times.
Your average response time to a new web form submission is probably 4 to 8 hours. Evenings and weekends it stretches to 12 to 16 hours. By then the homeowner has contacted two other companies, gotten a reply from at least one, and mentally moved on.
If you are running Google Ads at $15 to $30 per click, slow response is burning your ad budget. You already paid for the lead. The fix is not better ads. It is faster response. Electricians spending real money on ads need this to work or they are lighting money on fire.
One response is not enough. Most leads need 3 to 5 touches before they book. Here is what actually works for trades companies:
Touch 1 (minute 0): Instant text and email. Customer's name, the service they asked about, when you will follow up. "Hi Sarah, got your request for a panel upgrade. I will have details for you by tomorrow morning."
Touch 2 (hour 2-4): Real follow-up with availability or a preliminary quote. This is where you win. Most competitors have not responded at all yet.
Touch 3 (day 2): Check-in. "Still need the panel upgrade? We have openings this week." Direct booking link or phone number.
Touch 4 (day 5): Something useful. A relevant guide or tip. Builds trust without being annoying.
Touch 5 (day 10): Last touch. "Closing the loop. Let us know if you still need anything." They book or you move on. No one likes being chased forever.
Homeowners do not search for trades companies during business hours. They search when the pipe bursts at 9pm. When the AC dies on Saturday. When they finally sit down after dinner and start Googling.
A third to nearly half of your leads arrive between 5pm and 9am. Without automation, those leads sit in an inbox until morning. For the customer, the experience is silence. For you, it is opening your email Monday to find 8 leads that have already gone cold.
Every form submission and missed call gets an instant response, 24/7. Urgent leads get routed to your on-call person. Non-urgent leads get an acknowledgment and a next-morning follow-up with your available time slots. Contractors and landscaping companies that set this up typically capture 5 to 8 additional jobs per month from leads they were already generating but not answering.
No. We write the messages in your voice, include the customer's name and job details, and vary the phrasing across touches. Customers think it's you, because the content sounds like you. Just sent faster.
The sequence pauses and the reply routes to you or your team for a human response. Automation handles the outreach. You handle the conversation.
Under 5 minutes from the moment the lead arrives, 24/7. Speed-to-lead studies show that responding within 5 minutes makes you 21x more likely to qualify the lead than waiting 30 minutes.
Yes. We connect to HubSpot, Salesforce, Pipedrive, Jobber, or whatever you use to track leads. New leads and follow-up activity sync automatically.
30 minutes. No commitment. We map your first workflow live and recommend the automation with the clearest ROI.
